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Forecasts & Projections

In order to get the attention of serious investors, it is important to have realistic financial forecasts and projections incorporated into your business plan. Financial Modeling  can be a tricky business as you try to anticipate expenses while trying to predict how quickly your business will grow. With a quick outline and some forethought, though, you can easily get a handle on your business’ financial future.

What Is a Financial Forecast or Projection?

In its simplest form, a financial forecast or projection estimates future revenues and expenses and is based on historical data (if any) and hypothetical key assumptions. Typically, the forecast will be based on internal or historical financial data and the prediction of external market factors while the projection will rely on key hypothetical assumptions. 

In general, you will need to develop both short- and mid-term financial projections. A short-term projection accounts for the first year of your business, normally outlined month by month. A mid-term financial projection typically accounts for the coming three years of business, outlined year by year.












Formatting Your Financial Forecast or Projection

There are many online templates for financial projections that are a good place to start when you are preparing to draft your projections. It is also recommended that you include charts and tables when explaining copious amounts of numerical data; it is a much cleaner and engaging presentation than just paragraphs of numbers and figures.

Key Elements of Your Financial Forecast or Projection

All financial projections should include three types of financial statements:


Income Statement:

An Income Statement shows your revenues, expenses and profit for a particular period. If you are developing these projections prior to starting your business, this is where you will want to do the bulk of your forecasting. The key sections of an income statement are:

  • Revenue – This is the money you will earn from whatever goods or services you provide.

  • Expenses – Be sure to account for all of the expenses you will encounter, including Direct Costs (i.e. materials, equipment rentals, employee wages, your salary, etc.) and General and Administrative Costs(i.e. accounting and legal fees, advertising, bank charges, insurance, office rent, telecommunications, etc.).

  • Total Income – Your revenue minus your expenses, before income taxes.

  • Income Taxes

  • Net Income – Your total income without income taxes.


Cash Flow Statement:

A Cash Flow Forecast/Projection will demonstrate to a loan officer or investor that you are a good credit risk and can pay back a loan if it’s granted. The three sections of a Cash Flow Projection are:

  • Cash Revenues – This is an overview of your estimated sales for a given time period. Be sure that you only account for cash sales you will collect and not credit.

  • Cash Disbursements – Look through your ledger and list all of the cash expenditures that you expect to pay that month.

  • Reconciliation of Cash Revenues to Cash Disbursements – This one is pretty easy: you just take the amount of cash disbursements and subtract it from your total cash revenue. If you have a balance from the previous month, you’ll want to carry this amount over and add it to your cash revenue total.

  • Note – One of the key pitfalls of working on your cash flow projections is being overly optimistic about your revenue.


Balance Sheet (Financial Condition)

This overview will present a picture of your business’ financial condition at a particular time. It is a summary of all your business’ financial data in three categories: assets, liabilities and equity.

  • Assets – These are the tangible objects of financial value owned by your company.

  • Liabilities – These are any debts your business owes to a creditor.

  • Equity – The net difference between your organization’s total liabilities minus its total assets.

  • Note – You will want to be sure that the information contained in the balance sheet is a summary of the information you previously presented in the Income Statement and Cash Flow Projection. This is the place to triple-check your work – investors and creditors will be looking for any inconsistencies, and that can greatly impact their willingness to extend your company a line of credit.


To complete your financial projections, you’ll want to provide a quick overview and analysis of the included information. Think of this overview as an executive summary, providing a concise overview of the figures you’ve presented.


While preparing your financial projections, it’s most important to be as realistic as possible. You don’t want to over- or underestimate the revenue your business will generate.

To learn more about how we can help you develop financial forecasts & projections please contact us.

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